FOOD Vendor Opportunities

ABOUT HARVEST HAUS

Entering its 8th year, Harvest Haus is Western Canada’s largest Oktoberfest event. Specializing in authentic European beers and local crafts (brewed in a European style), Harvest Haus proudly serves all libations including spirits, cider, and is launching our new ‘winegarten’ section!

There is nothing quite like the energy of Harvest Haus. With 3,000 total attendees, each of the four ‘sittings’ holds 1,250 guest, has 5 hours of joyful merrymaking and is boisterously hosted by our legendary ‘Burgermeister’ and a cast of supporting characters. From impromptu 900-person conga lines in lederhosen to our legendary beer pong olympics - the Stein Games, Harvest Haus promises a premium experience with a casual vibe. Our guests can’t help but cut loose and high-five as they go on a journey of taste, sight and sound - each one walking out with a big smile and great memories.

THE ENTERTAINMENT

Harvest Haus goes well beyond the authentic Bavarian cuisine and the German biers. Part of what makes it so unique is each sitting’s complete hospitality and interactive entertainment program. Starting with a keg-tapping ceremony led by the ‘Burgermeister’ along with a cast of colourful and often hilarious characters, a traditional Harvest Haus sitting is like Oktoberfest remixed. From traditional Oompah bands and Alpenhorns to high energy DJ sets featuring iconic sign-a-long crowd favourites, there are few atmospheres this much fun.

VIP TABLES + CORPORATE HOSPITALITY

These are the hottest tickets in the Harvest Haus Halle! The first to sell-out each year, the VIP section has expanded to have the ‘Beste” seat in the Halle. Complete with an exclusive area and guaranteed seating, the VIP section offer the true, “table rows” Oktoberfet feel. Also, our VIP section has its own signature custom Harvest Haus edition beer - collaboratively designed just for the experience.

HARVEST HAUS IS A WEST COAST TAKE ON AUTHENTIC EUROPEAN!

Since its inception, Harvest Haus has maintained a consistent food program of focusing on authentic German and oktoberfest fare, but with contemporary twists that are fun and innovative. In fact, we encourage unique takes on Bavarian Classics! Our guests love to eat and as long as the food makes sense for the Harvest Haus theme, we encourage collaborative ideas and new product offerings in addition to the more traditional cuisine.

THE SITTINGS

Friday

October 4th, 2024
Grand Opening
6:00pm - 11:00pm

Saturday

October 5th, 2024
Evening Sitting
6:00pm - 11:00pm

FROM THE PRODUCERS

"The Harvest Haus festival in 2024 was our biggest yet. Widely considered one of the best oktoberfest events in North America, Harvest Haus is primed to return with great fanfare in collaboration with our brand partners, media and guests.

The core brand promise of Harvest Haus is a welcoming Halle and merriment to all! This is where people of all ages and communities gather to celebrate in fun spirits. It is the perfect high energy platform for brands to display and promote their alcoholic beverages in order to generate sales revenue. Our commitment to a great brand partnership is to consistently deliver an environment that will maximize consumer engagement. We customize our partnerships and activations in order to help assist in this common goal of our sponsors."

VENDOR SPACE + FOOD CART PRICING

$1,000 per 10x10 vendor space. Only 6 vendor spaces are available.

Each space includes a custom-branded banner (in the Harvest Haus brand aesthetic) with your product, brand, or restaurant logo on it. Additional banners and SKUs are available upon request. The Harvest Haus brand team makes a concerted effort to drive win-win value for all of our brand partners with an interest in driving both sales and visibility.

Other brand partnership benefits:

Opportunity for additional custom branding
Opportunity to bring in promotional staff and brand ambassadors
Guaranteed minimum product order
Logo placement on the Harvest Haus website
Logo placement on select onsite print materials
Complimentary tickets
Opportunity for increased activation area

10 REASONS WHY YOU SHOULD PARTNER WITH HARVEST HAUS

1. MARKET YOUR FOOD

Most people in North America are well-familiar with Oktoberfest and it is one of the most famous annual events in the world. With over 98% of attendees being from the Lower Mainland, Harvest Haus offers the perfect opportunity for mass marketing promotion.

2. FUN

Harvest Haus is FUN. When guests are enjoying themselves, they have a much more positive connection to the brands they taste and enjoy. This results in an increase in post-event sales.

3. SELL PRODUCT

Harvest Haus attendees will purchase over $60,000 worth of food during the event.

4. MEDIA + SOCIAL AWARENESS

This is a highly visible event property, with thousands of guests posting on social media each year in addition to the millions of traditional media impressions. The Harvest Haus team engages in a massive PR campaign to support the event. From Instagram-worthy interactive installations to cross promotional campaigns - this is the event for your brand to be seen!

5. EXPERIENCE

We've been the largest Oktoberfest in BC for the last 6 years and it's taught us a thing or two. Most importantly, it has taught us to evolve. You have to move forward to be in front.

6. HOSPITALITY INDUSTRY

Our Grand Opening and Media VIP night alone hosts hundreds of key influencers, venue owners, bartenders, promoters and decision makers. It has become one of the top nights of the year for trade to come and take a night off.

7. COMMUNITY

We partner with multiple local industry associations to help foster community between Vancouver’s makers.

8. LIFESTYLE

We partner with a wide variety of complementary lifestyle brands to co-elevate them and expand our guests horizons.

9. AUTHENTIC AND INCLUSIVE

We live by our credo: Merriment to All! This event is fully accessible and appeals to a broad demographic. Supported by the German Consulate as well as local growers, we welcome everyone into the Halle and host a creative and self-expressive dress code in addition to the traditional Oktoberfest wear. From Storm Trooper helmets to fairy wings - we’ve seen it all.

10. CLIENT HOSTING

We have repeatedly heard from our corporate partners that Harvest Haus is one of their most fun and anticipated events of the year - not just for their internal teams, but from their key clients. Some of the best conversations are had around our long tables and cheers.

FOOD PARTNER OPERATIONAL FAQ

STAFFING

In order to ensure proper food product support and service, food partners are to fulfill their own staffing needs. Harvest Haus will provide food ‘Back of Haus’ support staff including bussers, runners, and inventory management. Need help staffing? Just let us know.

DIGITAL TOKENS AND PURCHASES

Harvest Haus will sell digital tokens known as Gülden. Each food partner exhibitor will redeem tokens for food. In conjunction with Harvest Haus, the food partner will set the prices for the items they are offering.

BRAND ACTIVATIONS

Harvest Haus is one of the most experience-focused F&B events in British Columbia. It is high volume, high energy, and at its core is a joyful celebration around the cultural eating and drinking. This is an audience that is ready to engage and have fun. As such, brand partners are encouraged to add their own flair! Each food space will be 100% customizable (within the footprint) to allow each brand to fully offer a brand experience for the consumers purchasing their product.

SALES VOLUME

A large amount of food is consumed during this event. As such, the revenue and quantity of the purchased product will heavily subsidize the sponsorship cost of an operational vendor space. Please note that consumer habits are unpredictable and we do not guarantee any amount of each particular food product is sold.

GUEST PROFILES

As a merrymaking and inclusive event, Harvest Haus is attended by a large variety of guests, however our primary demographics are as follows:

55% Male
45% Female
20% LDA - 24
30% 25-34
35% 35-45
15% 45+
98% Live in Lower Mainland

Young Influencers
Business Professionals
Highly Social
Heavy Majority Live in the GVA
Enjoy Beer
Foodies
Heavily Attended by Hospitality Industry

SPONSOR TICKETS

Each sponsor partner will be allocated 6 complimentary tickets to the Harvest Haus. They will be e-mailed to each sponsor partner at least two weeks prior to the event.

BRAND AMBASSADOR / EXHIBITOR BADGES

Each booth will be given 3 exhibitor passes for working staff. These passes will be valid for all Harvest Haus sittings. Passes will be distributed to staff upon exhibitor check-in on Thursday/Friday before the events begin.

VENDOR STAFFING

All food partners must provide their own staff to effectively and efficiently manage and serve their menu. Food partners are also responsible for managing product inventory and revenue in collaboration with the Harvest Haus food and beverage operations team.