calgary, ab
opportunities
sponsorSHIP
let’s make it memorable
THE OFFICIAL WEEKEND OF NON-STOP BIER-DRINKING, BRATWURST-EATING, LEDERHOSEN-WEARING AND GOOD TIMES IS RETURNING TO CALGARY!
SEPTEMBER 25TH & 26TH | ONE WEEKEND ONLY | BIG FOUR ROADHOUSE | AGES 18+
After roaring success in year one, Harvest Haus is returning to Calgary and we’re rolling out all the barrels with new additions and features. Combining modern fare with authentic European harvest traditions, gather your crew and come let loose at one of Calgary’s most fun events of the year. Join international and local brewers, vintners, chefs and entertainers at their best as they showcase new seasonal flavours along with the Oktoberfest classics you love. Tap that keg!
sponsorship opportunities
1 | TITLE/STAGE SPONSOR - $30,000
SPONSORSHIP ENTAILS:
NAMING RIGHTS -
LOGOS ON ALL COLLATERAL AND TICKETS
20X20 MINIMUM ACTIVATION SPACE
DIGITAL RECOGNITION & SOCIAL MEDIA CAMPAIGN INCLUSION
2 | RTD GARTEN SPONSOR - $20,000
SPONSORSHIP ENTAILS:
EXCLUSIVE RTD ON SALE AT THE EVENT
OWNERSHIP OF THE RTD GARDEN WITH FULL ACTIVATION AND BUILDOUT FREEDOM
DIGITAL CAMPAIGN AND BRAND RECOGNITION
EST. VOLUME: 5,000 UNITS
3 | CHAMPAGNE GARTEN SPONSOR - $20,000
SPONSORSHIP ENTAILS:
OWNERSHIP OF THE CHAMPAGNE GARDEN WITH FULL ACTIVATION AND BUILDOUT FREEDOM
EXCLUSIVE CHAMPAGNE BTB IN VIP AREAS
DIGITAL CAMPAIGN AND BRAND RECOGNITION
EST. VOLUME: 250 UNITS
4 | BEER GARTEN SPONSOR - $20,000
EXCLUSIVE BEER AT THE EVENT
OWNERSHIP OF THE BEER GARDEN WITH FULL ACTIVATION AND BUILDOUT FREEDOM
EXCLUSIVE BEER IN ALL BARS AND VIP AREAS
DIGITAL CAMPAIGN AND BRAND RECOGNITION
EST. VOLUME: 5,000 UNITS
5 | SPIRITS (COCKTAIL) GARTEN SPONSOR - $20,000
EXCLUSIVE SPIRITS PORTFOLIO AT THE EVENT - UP TO 4 SKUS (TEQUILA, GIN, VODKA & RUM)
OWNERSHIP OF THE COCKTAIL GARDEN WITH FULL ACTIVATION AND BUILDOUT FREEDOM
EXCLUSIVE BEER IN ALL BARS AND VIP AREAS
DIGITAL CAMPAIGN AND BRAND RECOGNITION
EST. VOLUME: 25 CASES
6 | FOOD GARTEN SPONSOR - $10,000
EXCLUSIVE BRANDING RIGHTS FOR THE FOOD GARDEN
30X20 ACTIVATION SPACE
OPPORTUNITY TO SAMPLE, MARKET, DATA COLLECTION AND CONSUMER ENGAGEMENT.
7 | PHOTO ACTIVATION SPONSOR X 2 - $10,000 EACH
EXCLUSIVE OWNERSHIP OF ONE OF TWO PHOTO OPPORTUNITY ACTIVATIONS
8 | HYDRATION STATION SPONSOR - $5,000
EXCLUSIVE BRANDING RIGHTS FOR HYDRATION STATION
20X20 ACTIVATION SPACE
OPPORTUNITY TO SAMPLE, MARKET, DATA COLLECTION AND CONSUMER ENGAGEMENT.
9 | ACTIVATION SPACE SPONSOR X2 - $10,000 EACH
EXCLUSIVE OWNERSHIP OF ONE OF TWO PHOTO OPPORTUNITY ACTIVATIONS
OPPORTUNITY TO SAMPLE, MARKET, DATA COLLECTION AND CONSUMER ENGAGEMENT.
10 | VIP AREA SPONSOR
EXCLUSIVE OWNERSHIP OF VIP AREA
OPPORTUNITY TO OWN BRANDING OF THE SPACE, SAMPLE, MARKET, DATA COLLECTION AND CONSUMER ENGAGEMENT.
VIP TABLE AREA SPONSOR
EXCLUSIVE OWNERSHIP OF VIP TABLE AREA
OPPORTUNITY TO OWN BRANDING OF THE SPACE, SAMPLE, MARKET, DATA COLLECTION AND CONSUMER ENGAGEMENT.
11 | ENTRANCE EXPERIENCE SPONSOR
EXCLUSIVE OWNERSHIP OF THE ENTRANCE EXPERIENCE
20X30 ACTIVATION SPACE WITH PHOTO WALLS AND CONSUMER ENGAGEMENT OPPORTUNITIES
OPPORTUNITY TO OWN BRANDING OF THE SPACE, SAMPLE, MARKET, DATA COLLECTION
last year’s sitemap
key event information
LOCATION: BIG FOUR ROADHOUSE
DATE: SEPTEMBER 25TH & 26TH, 2026
ATTENDANCE: 10,000
DEMOGRAPHIC: 20% MALE - 80% FEMALE | 21-35YO
YOU’RE IN GOOD COMPANY
CHECK OUT SOME OF LAST YEAR’S SPONSORS
