calgary, ab
opportunities
sponsorSHIP
let’s make it memorable
THE OFFICIAL WEEKEND OF NON-STOP BIER-DRINKING, BRATWURST-EATING, LEDERHOSEN-WEARING AND GOOD TIMES IS RETURNING TO CALGARY!
SEPTEMBER 25TH & 26TH | ONE WEEKEND ONLY | BIG FOUR ROADHOUSE | AGES 18+
After roaring success in year one, Harvest Haus is returning to Calgary and we’re rolling out all the barrels with new additions and features. Combining modern fare with authentic European harvest traditions, gather your crew and come let loose at one of Calgary’s most fun events of the year. Join international and local brewers, vintners, chefs and entertainers at their best as they showcase new seasonal flavours along with the Oktoberfest classics you love. Tap that keg!
sponsorship opportunities
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Title Partner Will Receive:
Full naming rights: “Festival Presented by X” or “X Presents: Festival”
Prominent live stage branding throughout performances and programming
Brand integration on official festival wristbands and program materials
Entrance wall branding at the main arrival experience (additional activation build costs apply)
On-site activation opportunity for product showcases, sales experiences, or lead generation
Logo placement on the official website identifying X as the Title Partner
Extensive social media campaign and visibility identifying X as presenting partner.
Dedicated digital banner placement on the website for high-visibility advertising
Logo presence in all festival newsletters with Title Partner attribution
Dedicated banner placements in newsletters for targeted promotional messaging
Logo integration across all printed materials identifying X as the Title Sponsor
Complimentary client or guest hosting package.
Priority access to premium hosting packages at an exclusive 20% partner rate
$25,000 + cost of activation
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Food Garten Partner Will Receive:
Naming rights: “Food Garten Presented by X” or “X Presents: Festival”
On-site activation opportunity for product showcases, sales experiences, or lead generation
Logo placement on the official website identifying X as the Title Partner
Extensive social media campaign and visibility identifying X as presenting partner.
Dedicated digital banner placement on the website for high-visibility advertising
Logo presence in all festival newsletters with Title Partner attribution
Dedicated banner placements in newsletters for targeted promotional messaging
Logo integration across all printed materials identifying X as the Title Sponsor
Complimentary client or guest hosting package.
Priority access to premium hosting packages at an exclusive 20% partner rate
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PARTNERSHIP BENEFITS
Prime 40’ x 20’ activation zone at the main event entrance — the very first touchpoint every guest experiences.
A fully co-branded, Instagrammable arrival moment created in partnership with the festival brand team.
Guaranteed exposure to all attendees as every guest enters through your custom-designed feature wall.
Built-in photo opportunity designed to spark organic sharing; guests are encouraged to pose, shoot, post and tag.
Brand ambassadors team on-site for entrance gifting and to guide guests, capture photos, and prompt tagging for maximum social reach.
Opportunity for collab with acclaimed local artists/muralists to create a unique, culturally relevant visual installation.
Priority access to premium hosting packages at a 20% off partner rate
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PARTNERSHIP BENEFITS
Exclusive category designation as the Official Automotive Partner
Up to five (5) premium static vehicles positioned in high-traffic festival zones
10’ x 10’ to 10’ x 20’ branded activation space ideal for hospitality, test-drive integrations, interactive tech, or product storytelling
Logo visibility on the festival homepage and select digital assets
Official partner acknowledgment across event communications and on-site branding
10 complimentary General Admission passes for clients, team, or promotional use
Priority access to premium hosting suites at an exclusive 20% off partner rate
Starting at $5,000 (plus taxes & fees)
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PARTNERSHIP BENEFITS
Exclusive naming rights for the Influencer Lounge (e.g., “[Sponsor Name] Creator Lounge”)
A premium, branded lounge space designed for content creation, relaxation, and social engagement
Category exclusivity within the Influencer Lounge
Custom branding integrated throughout the space (backdrops, signage, décor, and interactive moments)
Opportunity to curate shareable experiences (e.g., sampling, styling stations, photo moments, or product showcases)
Dedicated access for influencers and creators, ensuring high-quality content output
Integration into influencer campaigns, including tagged content and brand mentions
Opportunity to seed product directly with influencers for organic amplification
Logo recognition on the official event website as the Official Influencer Lounge Sponsor
Ten (10) complimentary VIP or Creator passes for client hosting
Access to purchase additional VIP tables or hosting packages at a preferred 20% partner rate
Investment: Starting at $5,000+ depending on scope and customization
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PARTNERSHIP BENEFITS
Exclusive Official Spirit Partner designation
Ability to feature up to 5 spirit brands (vodka, rum, gin, tequila, whisky)
A centrally positioned ‘20x10’ branded bar in the heart of the event
Products will also be exclusive spirits at all other non-sponsor event bars
Opportunity to create signature cocktails/ highballs for each featured spirit
Logo recognition on Event website as Official Spirit Partner
Ten (10) complimentary General Admission passes for client or team hosting
Access to purchase premium hosting packages at 20% off
Starting at $10,000+ Cost of Activation
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PARTNERSHIP BENEFITS
One (1) 10x10 branded activation space for sampling, education, and on-site product sales
Sponsor fully owns and operates the activation footprint
Sponsor provides all product, staffing, and point-of-sale materials
Opportunity to engage guests with wellness tips, demo moments, or promotional offers
Ability to integrate brand ambassadors for high-touch interaction
Logo recognition on the event website as an Official Partner
Access to premium hosting packages at a 20% off partner rate
Starting at $5,000+ Cost of Activation
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PARTNERSHIP BENEFITS
One (1) 10x10 branded activation space for sampling, education, and on-site product sales
Sponsor fully owns and operates the activation footprint
Sponsor provides all product, staffing, and point-of-sale materials
Opportunity to engage guests with wellness tips, demo moments, or promotional offers
Ability to integrate brand ambassadors for high-touch interaction
Logo recognition on the event website as an Official Partner
Access to premium hosting packages at a 20% off partner rate
Starting at $5,000+ Cost of Activation
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PARTNERSHIP BENEFITS
PARTNERSHIP BENEFITS
Exclusive Official Wine Partner designation
Ability to feature up to 5 wine brands
A centrally positioned ‘20x10’ branded bar in the heart of the event
Products will also be exclusive spirits at all other non-sponsor event bars
Integration into influencer marketing campaign
Logo recognition on Event website as Official Wine Partner
Ten (10) complimentary General Admission passes for client or team hosting
Access to purchase premium hosting packages at 20% off
Starting at $7,500 (plus taxes & fees)
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PARTNERSHIP BENEFITS
Exclusive naming rights for the VIP area (e.g., “[Sponsor Name] VIP Lounge”)
Prominent branded presence within the VIP footprint, including entrance, bar, seating, and experiential touchpoints
Category exclusivity within the VIP area
Opportunity to curate a premium guest experience through hosted bars, sampling, or bespoke activations
Dedicated space for brand ambassadors to engage VIP guests with high-touch interaction
Integration into VIP and influencer content capturing the elevated experience
Logo recognition on the official event website as the Official VIP Area Sponsor
Ten (10) complimentary VIP passes for client hosting
Access to purchase additional VIP tables or hosting packages at a preferred 20% partner rate
Investment: Starting at $7,500+ depending on scope and customization
SITEMAP
key event information
LOCATION: BIG FOUR ROADHOUSE
DATE: SEPTEMBER 25TH & 26TH, 2026
ATTENDANCE: 8,000
DEMOGRAPHIC: 50% MALE - 50% FEMALE | 21-35YO
YOU’RE IN GOOD COMPANY
CHECK OUT SOME OF LAST YEAR’S SPONSORS

