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Sponsor Opportunities
ABOUT HARVEST HAUS
Entering its 7th year, Harvest Haus is Vancouver’s largest Oktoberfest event. Specializing in authentic European beers and local crafts (brewed in a European style), Harvest Haus proudly serves all libations including spirits, cider, and is launching our new ‘winegarten’ section!
There is nothing quite like the energy of Harvest Haus. Each sitting is 5 hours of merrymaking for 1,250 guests, boisterously hosted by our legendary ‘Burgermeister’ and a cast of supporting characters. From impromptu 700-person conga lines in lederhosen to our legendary beer pong olympics - the Stein Games, Harvest Haus promises a premium experience with a casual vibe. Our guests can’t help but cut loose and high-five as they go on a journey of taste, sight and sound - each one walking out with a big smile and great memories.
THE ENTERTAINMENT
Harvest Haus goes well beyond the authentic Bavarian cuisine and the German biers. Part of what makes it so unique is each sitting’s complete hospitality and interactive entertainment program. Starting with a keg-tapping ceremony led by the ‘Burgermeister’ along with a cast of colourful and often hilarious characters, a traditional Harvest Haus sitting is like Oktoberfest remixed. From traditional Oompah bands and Alpenhorns to high energy DJ sets featuring iconic sign-a-long crowd favourites, there are few atmospheres this much fun.
VIP TABLES + CORPORATE HOSPITALITY
These are the hottest tickets in the Harvest Haus Halle! The first to sell-out each year, the VIP section has expanded to both flank and overlook the hands in the air and ‘Ein Prosit!’ stein cheers. Complete with an exclusive elevated food and beverage program, the VIP section also has its own signature custom Harvest Haus edition beer - collaboratively designed just for the experience. From the reserved seating to the clear lines of sight to the main centre stage, the elevated VIP section puts you just above the crowd while the reserved inner ring dance area will keep guests rocking in the heart of the action.
HARVEST HAUS SPONSORSHIP CATEGORIES INCLUDE:
Beyond the food and beverage, a greater opportunity awaits!
Automotive
Finance
Packaged Goods
Gaming
Telecommunications
Ride Share
Travel & Tourism
Homeware
THE SITTINGS
Friday
September 29th, 2023
Grand Opening
6:00pm - 11:00pm
Saturday
September 30th, 2023
Afternoon Sitting
12:00pm - 4:30pm
Saturday
September 30th, 2023
Evening Sitting
6:00pm - 11:00pm
FROM THE PRODUCERS
"The Harvest Haus festival in 2022 was our biggest yet. Widely considered one of the best “Oktoberfest” events in North America, Harvest Haus is primed to return with great fanfare in collaboration with our brand partners, media and guests.
The core brand promise of Harvest Haus is a welcoming Halle and merriment to all! This is where people of all ages and communities gather to celebrate in fun spirits. It is the perfect high energy platform for brands to display and promote their alcoholic beverages in order to generate sales revenue. Our commitment to a great brand partnership is to consistently deliver an environment that will maximize consumer engagement. We customize our partnerships and activations in order to help assist in this common goal of our sponsors."
Other brand partnership benefits:
Opportunity for additional custom branding
Opportunity to bring in promotional staff and brand ambassadors
Guaranteed minimum product order
Logo placement on the Harvest Haus website
Logo placement on select onsite print materials
Complimentary GA and VIP hospitality tickets
Opportunity for increased activation area
Please note that multiple options are available for areas of brand activation. Please inquire with us directly to customize your partnership options to create the strongest experience and best value for your brand.
GUEST PROFILES
As a merrymaking and inclusive event, Harvest Haus is attended by a large variety of guests, however our primary demographics are as follows:
55% Male
45% Female
20% LDA - 24
30% 25-34
35% 35-45
15% 45+
Young Influencers
Business Professionals
Highly Social
Live in the Greater Vancouver Area
Enjoy Beer
Drink Premium Spirits
Heavily Attended by Hospitality Industry
10 REASONS WHY YOU SHOULD PARTNER WITH HARVEST HAUS
1. EVERYONE LOVES OKTOBERFEST!
Most people in North America are well-familiar with Oktoberfest and it is one of the most famous annual events in the world. There is already mass awareness and enthusiasm towards this core concept. There are many variations, but only one Harvest Haus.
2. FUN
Harvest Haus is FUN. When guests are enjoying themselves, they have a much more positive connection to the brands they taste and enjoy. This results in an increase in post-event sales.
3. SELL PRODUCT
Our onsite beverage sales increase with each edition.
4. MEDIA + SOCIAL AWARENESS
This is a highly visible event property, with thousands of guests posting on social media each year in addition to the millions of traditional media impressions. The Harvest Haus team engages in a PR campaign to support the event. From Instagram-worthy interactive installations to cross promotional campaigns - this is the event for your brand to be seen!
5. EXPERIENCE
We've been the largest Oktoberfest in BC for the last 6 years and it's taught us a thing or two. Most importantly, it has taught us to evolve. You have to move forward to be in front.
6. HOSPITALITY INDUSTRY
Our Grand Opening and Media VIP night alone hosts hundreds of key influencers, venue owners, bartenders, promoters and decision makers. It has become one of the top nights of the year for trade to come and take a night off.
7. COMMUNITY
We partner with multiple local industry associations to help foster community between Vancouver’s makers.
8. LIFESTYLE
We partner with a wide variety of complementary lifestyle brands to co-elevate them and expand our guests horizons.
9. AUTHENTIC AND INCLUSIVE
We live by our credo: Merriment to All! This event is fully accessible and appeals to a broad demographic. Supported by the German Consulate as well as local growers, we welcome everyone into the Halle and host a creative and self-expressive dress code in addition to the traditional Oktoberfest wear. From Storm Trooper helmets to fairy wings - we’ve seen it all.
10. CLIENT HOSTING
We have repeatedly heard from our corporate partners that Harvest Haus is one of their most fun and anticipated events of the year - not just for their internal teams, but from their key clients. Some of the best conversations are had around our long tables and cheers.
SPONSOR TICKETS
Each sponsor partner will be allocated 6 complimentary tickets to the Harvest Haus & Saturday afternoon Hospitality Industry event. They will be e-mailed to each sponsor partner at least two weeks prior to the event.
BRAND AMBASSADOR / EXHIBITOR BADGES
Each booth will be given 3 exhibitor passes for working staff. These passes will be valid for all Harvest Haus sittings. Passes will be distributed to staff upon exhibitor check-in on Thursday/Friday before the events begin.
ADMISSION PRICES
PUBLIC ADMISSION:
Starting @ $35
Event Is Restricted to Guests 19 Years Old and Older
SHOW LOCATION
The Forum @ The PNE
2901 E. Hastings. St.
Vancouver, BC V5K 5J1
CONTACT
TYSON VILLENEUVE
604.418.9041
tyson@thesocialconcierge.com
DAX DROSKI
604.728.5937
dax@paradeagency.ca
VANCOUVER'S LARGEST OKTOBERFEST CELEBRATION RETURNS
ONE WEEKEND ONLY
OCTOBER 8—10, 2021
PNE, AGRODOME
General Admission: $30
TABLE RESERVATION: $500
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“
It’s time to polish up the ol’ stein and lay out the lederhosen: Harvest Haus, Vancouver’s answer to Munich’s raucous Oktoberfest, is back.
— Lucy Lau, Georgia Straight
VANCOUVER
PNE Agrodome
October 8th - 10th, 2021
TORONTO
— COMING SOON —
TBA, Sept 2023