Bier.jpg

vancouver, bc

opportunities

sponsorSHIP

let’s make it memorable

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THE OFFICIAL WEEKEND OF NON-STOP BIER-DRINKING, BRATWURST-EATING, LEDERHOSEN-WEARING AND GOOD TIMES IS RETURNING TO CALGARY!

OCTOBER 2ND & 3RD | ONE WEEKEND ONLY | PNE FORUM | AGES 19+

After roaring success in year one, Harvest Haus is returning to Calgary and we’re rolling out all the barrels with new additions and features. Combining modern fare with authentic European harvest traditions, gather your crew and come let loose at one of Calgary’s most fun events of the year. Join international and local brewers, vintners, chefs and entertainers at their best as they showcase new seasonal flavours along with the Oktoberfest classics you love. Tap that keg!

sponsorship opportunities

  • Title Partner Will Receive:

    • Full naming rights: “Festival Presented by X” or “X Presents: Festival”

    • Prominent live stage branding throughout performances and programming

    • Brand integration on official festival wristbands and program materials

    • Entrance wall branding at the main arrival experience (additional activation build costs apply)

    • On-site activation opportunity for product showcases, sales experiences, or lead generation

    • Logo placement on the official website identifying X as the Title Partner

    • Extensive social media campaign and visibility identifying X as presenting partner.

    • Dedicated digital banner placement on the website for high-visibility advertising

    • Logo presence in all festival newsletters with Title Partner attribution

    • Dedicated banner placements in newsletters for targeted promotional messaging

    • Logo integration across all printed materials identifying X as the Title Sponsor

    • Complimentary client or guest hosting package.

    • Priority access to premium hosting packages at an exclusive 20% partner rate

      $25,000 + cost of activation

  • Food Garten Partner Will Receive:

    • Naming rights: “Food Garten Presented by X” or “X Presents: Festival”

    • On-site activation opportunity for product showcases, sales experiences, or lead generation

    • Logo placement on the official website identifying X as the Title Partner

    • Extensive social media campaign and visibility identifying X as presenting partner.

    • Dedicated digital banner placement on the website for high-visibility advertising

    • Logo presence in all festival newsletters with Title Partner attribution

    • Dedicated banner placements in newsletters for targeted promotional messaging

    • Logo integration across all printed materials identifying X as the Title Sponsor

    • Complimentary client or guest hosting package.

    • Priority access to premium hosting packages at an exclusive 20% partner rate

  • PARTNERSHIP BENEFITS

    • Prime 40’ x 20’ activation zone at the main event entrance — the very first touchpoint every guest experiences.

    • A fully co-branded, Instagrammable arrival moment created in partnership with the festival brand team.

    • Guaranteed exposure to all attendees as every guest enters through your custom-designed feature wall.

    • Built-in photo opportunity designed to spark organic sharing; guests are encouraged to pose, shoot, post and tag.

    • Brand ambassadors team on-site for entrance gifting and to guide guests, capture photos, and prompt tagging for maximum social reach.

    • Opportunity for collab with acclaimed local artists/muralists to create a unique, culturally relevant visual installation.

    • Priority access to premium hosting packages at a 20% off partner rate

  • PARTNERSHIP BENEFITS

    • Exclusive category designation as the Official Automotive Partner

    • Up to five (5) premium static vehicles positioned in high-traffic festival zones

    • 10’ x 10’ to 10’ x 20’ branded activation space ideal for hospitality, test-drive integrations, interactive tech, or product storytelling

    • Logo visibility on the festival homepage and select digital assets

    • Official partner acknowledgment across event communications and on-site branding

    • 10 complimentary General Admission passes for clients, team, or promotional use

    • Priority access to premium hosting suites at an exclusive 20% off partner rate

    Starting at $5,000 (plus taxes & fees)

  • PARTNERSHIP BENEFITS

    • Exclusive naming rights for the Influencer Lounge (e.g., “[Sponsor Name] Creator Lounge”)

    • A premium, branded lounge space designed for content creation, relaxation, and social engagement

    • Category exclusivity within the Influencer Lounge

    • Custom branding integrated throughout the space (backdrops, signage, décor, and interactive moments)

    • Opportunity to curate shareable experiences (e.g., sampling, styling stations, photo moments, or product showcases)

    • Dedicated access for influencers and creators, ensuring high-quality content output

    • Integration into influencer campaigns, including tagged content and brand mentions

    • Opportunity to seed product directly with influencers for organic amplification

    • Logo recognition on the official event website as the Official Influencer Lounge Sponsor

    • Ten (10) complimentary VIP or Creator passes for client hosting

    • Access to purchase additional VIP tables or hosting packages at a preferred 20% partner rate

    Investment: Starting at $5,000+ depending on scope and customization

  • PARTNERSHIP BENEFITS

    • Exclusive Official Spirit Partner designation

    • Ability to feature up to 5 spirit brands (vodka, rum, gin, tequila, whisky)

    • A centrally positioned ‘20x10’ branded bar in the heart of the event

    • Products will also be exclusive spirits at all other non-sponsor event bars

    • Opportunity to create signature cocktails/ highballs for each featured spirit

    • Logo recognition on Event website as Official Spirit Partner

    • Ten (10) complimentary General Admission passes for client or team hosting

    • Access to purchase premium hosting packages at 20% off

    Starting at $10,000+ Cost of Activation

  • PARTNERSHIP BENEFITS

    • One (1) 10x10 branded activation space for sampling, education, and on-site product sales

    • Sponsor fully owns and operates the activation footprint

    • Sponsor provides all product, staffing, and point-of-sale materials

    • Opportunity to engage guests with wellness tips, demo moments, or promotional offers

    • Ability to integrate brand ambassadors for high-touch interaction

    • Logo recognition on the event website as an Official Partner

    • Access to premium hosting packages at a 20% off partner rate

    Starting at $5,000+ Cost of Activation

  • PARTNERSHIP BENEFITS

    • One (1) 10x10 branded activation space for sampling, education, and on-site product sales

    • Sponsor fully owns and operates the activation footprint

    • Sponsor provides all product, staffing, and point-of-sale materials

    • Opportunity to engage guests with wellness tips, demo moments, or promotional offers

    • Ability to integrate brand ambassadors for high-touch interaction

    • Logo recognition on the event website as an Official Partner

    • Access to premium hosting packages at a 20% off partner rate

    Starting at $5,000+ Cost of Activation

  • PARTNERSHIP BENEFITS

    • PARTNERSHIP BENEFITS

      • Exclusive Official Wine Partner designation

      • Ability to feature up to 5 wine brands

      • A centrally positioned ‘20x10’ branded bar in the heart of the event

      • Products will also be exclusive spirits at all other non-sponsor event bars

      • Integration into influencer marketing campaign

      • Logo recognition on Event website as Official Wine Partner

      • Ten (10) complimentary General Admission passes for client or team hosting

      • Access to purchase premium hosting packages at 20% off

    Starting at $7,500 (plus taxes & fees)

  • PARTNERSHIP BENEFITS

    • Exclusive naming rights for the VIP area (e.g., “[Sponsor Name] VIP Lounge”)

    • Prominent branded presence within the VIP footprint, including entrance, bar, seating, and experiential touchpoints

    • Category exclusivity within the VIP area

    • Opportunity to curate a premium guest experience through hosted bars, sampling, or bespoke activations

    • Dedicated space for brand ambassadors to engage VIP guests with high-touch interaction

    • Integration into VIP and influencer content capturing the elevated experience

    • Logo recognition on the official event website as the Official VIP Area Sponsor

    • Ten (10) complimentary VIP passes for client hosting

    • Access to purchase additional VIP tables or hosting packages at a preferred 20% partner rate

    Investment: Starting at $7,500+ depending on scope and customization

  • Tyson to fill out

VANCOUVER SITEMAP

key event information

LOCATION: PNE FORUM

DATE: OCTOBER 2ND & 3RD, 2026

ATTENDANCE: 10,000

DEMOGRAPHIC: 50% MALE - 50% FEMALE | 21-45YO

DRINK VENDORS

YOU’RE IN GOOD COMPANY

CHECK OUT SOME OF LAST YEAR’S SPONSORS


FOOD VENDORS